September 13, 2011

Jobcentre Plus Mirror and Twitter

Filed under: — Martin Sullivan @ 12:34 pm

We’ve recently been investigating Twitter, the micro-Blogging site and we’ve put a series of pilots together for individual and groups of Jobcentre Plus offices. These pilots offer automatic updates of jobs more-or-less as they are seen by the JCP Mirror. They are for Cumbria, heavy traffic offices and a national experiment based on one job type. These accounts are automated, so a special account has been set up for feedback and other human interaction.

Cumbrian Pilot

Twitter accounts for offices in Cumbria.

Vacancies posted in the Carlisle office exclusively.
East Cumbria, posted in the Penrith office exclusively.
The Furness district, specifically posted in the Barrow-in-Furness office exclusively.
South East Cumbria, vacancies posted in the Kendal office exclusively.
The West Cumbrian coastal plain. It’s concomitant with the West Cumbria web-page and consists of posts made at the Maryport, Workington, Whitehaven and Cleator Moor JCP Offices.

Heavy Traffic Pilot

JCP Offices with heavy traffic (judged on historic activity).

Vacancies posted in the Aberdeen office exclusively.
Vacancies posted in the Barnsbury (Camden) office exclusively.
Vacancies posted in the central Leeds offices of Park Place and Eastgate.
Vacancies posted in Nottingham’s Upper Parliament Street office exclusively.

National Feeds

Vacancies posted nationally, but indicated and categorised as having ‘SOC’ code 2112: “Biological scientists and biochemists”.


The above Twitter accounts are automated, but we’ve set-up one specifically for feedback and other human interaction (@JCPM_Feedback). We will try to monitor as closely as possible and respond to feedback. In the argot of Twitter, we’ll respond to ‘mentions’, ‘direct messages’, and if you’re a legit Human we’ll do ‘follow-backs’. We would suggest, though, that the occasional old-fashioned e-mail wouldn’t go amiss.

Tweets Policy

[Picture: Tweety movie poster]


There are some restrictions on the automated Twitter feeds. Not all of the postings on the Jobseekers Direct web-site; scraped and finding themselves in the JCP Mirror Database; on the FTP site and so forth will wind-up being tweeted. Twitter’s flakiness will see to that, but in addition we’ve decided not to tweet the internal messages which seem to not actually be for vacancies but rather back-to-work courses and so forth. We abbreviate what little of the description we can put in the Tweet so that as much of the goodness gets through as possible. Messages are mechanically search for ‘boiler-plate’ announcements about Local Partnerships, Agency postings and so forth, and these are eliminated.

So they don’t clutter things up, and pollute search results, the vacancy tweets are automatically deleted after one week. The accent is on immediacy and notification. If a search of something a little more long term is desired the the regular Jobcentre Plus Mirror search is recommend. And indeed, even the official Jobseekers Direct one.

URL Shortening

We’re happy for people to link to our content in their tweets and encourage it with our JCP Mirror URL shortening efforts. You can feel free to use the re-direct service that allows links back to the ‘original’ Jobseekers Direct post. We’re happy to note that some official JCP tweeting offices are doing so already.

Instant Tweets

We’ve beefed-up the Twitter link at the bottom of the job description page. Clicking on this link will produce an instant Twitter posting, that can be edited with prior to posting on your Twitter account. If you’re not logged-in as such, you should be prompted to by Twitter. An individual ‘official’ JCP office can then find their entry on the JCP Mirror and they’ll have a ready supply of vacancies to Tweet, scrapers and caches permitting.


As with the rest of our JCP Mirror works, the responsibility for the content of these messages, abbreviated though they are, rests with Jobcentre Plus.


  1. […] of the small bits of Feedback that has come back about the JCP Mirror Twitter pilots has seen is that there should be some kind of tagged key words. Since the text offered by […]

    Pingback by ZOIS Blog » Key Word Hash-Tags — October 4, 2011 @ 11:13 am

  2. U4Jobs: Job Centre Plus vacancies – job centre jobs online.

    [In spite of the name, they don’t seem to be using JCP data from the Mirror or anywhere else. Ed.]

    Comment by job centre plus — February 24, 2012 @ 5:22 am

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